St Vincent throws glam rock, electropop beats with new wave sensibilities into a blender to make a really taut, sharp album at turns seductive, melancholic and thoughtful. The title track “Masseduction” has echoes of “Fame” and is a pun on being seduced by the masses and seducing the audience but also leads to mass destruction, indicating that the celebrity images we’re seduced by lead to dissatisfaction with our own lives and ultimately our destruction. Whereas “Pills” deals with the numbness of how reliant we are on self-medicating for everything from sleeping, to eating and thinking, the repetition of the word pills driving home how we can’t function at the simplest level without medicated assistance. Masseduction is an album filled with desire, disappointment and the space between fetishism and reality, and how we struggle to fill the roles people fantasise for us.
Originally published in Kirkby Extra, December 2017.
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Martin Summerfield
Monthly music columnist for the Kirkby Extra, sometimes article writer for Get Into This. Freelance writer/artist/maker. Archives
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